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- What is NIL? NIL stands for Name, Image, and Likeness. It refers to the rights of college athletes to control and profit from their name, image, and likeness. In the past, these rights were restricted by the NCAA, but recent policy changes now allow athletes to monetize their personal brand and endorsements while participating in college sports.
- What is the right of publicity? The right of publicity is a legal concept used to prevent or allow the use of an individual to promote a product or service. Name, image, and likeness are the three elements that make up the right of publicity.
- What does the NCAA’s interim policy on NIL allow? The NCAA’s interim policy on NIL allows student-athletes to make money from their personal brand. However, it can be a bit complex to navigate as NIL laws vary by state, meaning your state may or may not have its own NIL regulations you must adhere to. Whether high school students can participate in NIL activities depends on the rules set by your state’s high school sports association.
- Additionally, colleges and universities often have their own unique rules for NIL.
- What are some examples of NIL activities for student-athletes? Examples of NIL activities for student-athletes include autographs and memorabilia, camps and clinics, personal appearances, merchandise, affiliate/ambassador roles, NFTs, blogging, podcasting, public speaking, music, art, etc.